Small business owners often need help to grow their company, not because of their business sense – usually, it’s second to none. No, they struggle because they are caught up in everyday operations or need a clear next step to grow their business.
Small Businesses Need Three Things to Grow.
An Action Plan – A step-by-step plan to get them from where they are to where they want to go. Usually, it’s just a matter of carving time to think and articulate the plan.
A Personalized Marketing System – Owners, by nature, will get caught up in everyday operations and lose sight of what makes the difference in their business’s growth. A marketing system is a tool to attract and keep customers without reinventing the wheel every time. Copying big businesses’ ad campaigns only works when the systems are in place to attract and keep customers.
Work-Life Balance – There is a way to achieve business success without sacrificing what matters most. Why bother growing your company if you burn yourself out in the process? The popular perception in business is that you must sacrifice everything to “make it.”
We don’t just focus on mere communications, ads, social media or websites; we help owners identify a clear path to grow their business and build a system to attract and keep customers, all while achieving work-life balance. For “For what does it profit a man if he gains the whole world and loses or forfeits himself? (Luke 9:23-25)
We believe in faith, family, stewardship, growth and adventure.
We believe you should treat customers like people.
We believe time is the single most important resource you have.
We believe marketing is the art and science of creating value by developing successful exchanges.
We believe in Radio, TV, Social Media, Digital, SEO, Mascots, Flyers, Direct Mail, Email.
We believe organized systems produce better results.
We believe your strategic partners should have skin in the game.
We believe we can help you close the gap between where you are and where you want to go.
We believe consultants should be tied to the performance of their work.
After working close to 20 jobs before he was 19, Derek realized he was not employable. He worked too hard and had too many ideas to optimize the operations. Owners didn’t dislike him; he just asked too much from them. So he began his first of 12 successful businesses. From sleeping at the office on a cot to leading profitable businesses in the real estate, janitorial, online education, hospitality, road maintenance, mining and exploration, and e-commerce industries, Derek strives to pursue a holistic life where he can succeed both at work and at home.
Growing up in a household of 10, there wasn’t much. The budget was usually always tight and food tended to go as fast as it came. But the one thing Jacob did have was his character. At an early age, he was taught to work hard and treat people right. For Jacob, owning a business meant hard work paid off, and you were rewarded for treating people right. It meant no constraints. It meant freedom. It meant going from questioning every decision based on budget to “how can we make this work?”
Throughout the past three decades, any time Derek needed help in marketing, he was never satisfied with the results. Even when he had the money and could pay for the “best” marketing service, he was always left wanting. He found that whoever he’d hire was good at a specific area of marketing- like graphic design, copywriting, web services, radio ads, flash sales, etc. It was rare to come across marketers who understood business holistically. Few firms understood the work that goes into one dollar of profit and the many areas where money needs to be invested back in business.
Jacob identified many marketing firms were paid regardless of results. They were essentially being paid to do arts and crafts for owners who didn’t know social media, website design, copyrighting or graphic design. They were paid just to “do something.” Many firms claimed to do strategy; however, it was a strategy within a certain channel like TV, radio, sales, digital etc. Few firms are dedicated to providing strategy as a whole, and far fewer firms earn their income based on results.
About four years ago, Derek and Jacob worked on one project together, became friends, and are now business partners. They shared their distaste for consultants, specifically marketing consultants, and knew small business owners wanted more from their marketing firms. Furthermore, a lot of time is wasted among business owners trying to attract and keep customers. Derek and Jacob wanted to help owners take back that time, conduct proper marketing practices, and be incentivized to deliver results.
So Derek and Jacob started McWilliam & Powell | Marketing Experts. Drawing from Jacob’s training and Derek’s vast experience, McWilliam & Powell strives to help small business owners attract and keep customers through research, strategy, and tactics.
Jacob and Derek share similar values of faith, family, finance, growth and adventure. They desire to do exceptional work while still being engaged in family life. They want the “double win”: succeeding at work and home. At the end of the day, both Derek and Jacob want to help small business owners achieve that double win.
If you’re a small business owner who wants to grow your business without sacrificing what matters most, scroll down to choose how you’d like to engage with us.