21 steps to attract and keep customers for small businesses

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Before tackling any kind of marketing, the first thing you must do is be crystal clear on what it is you want to accomplish, who you are, and why you are doing the things you are doing.  Sometimes giving yourself some constraints will provide the necessary tension to develop creative ideas. The function of a […]

What’s holding you back from growth?

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The short answer is…you. But how does this relate to your business? Confront The Brutal Facts Confront the Brutal Facts comes from Jim Collins’s book Good to Great: Why Some Companies Make the Leap…and Others Don’t. Collins describes this principle like this: “Productive change begins when you confront the brutal facts. Every good-to-great company embraced […]

Book Review: Marketing Made Simple by Donald Miller with Dr. JJ Peterson.

8.5/10 Marketing made simple provides an easy-to-use framework for communicating with your customers. Donald provides sound advice on funnel creation for small businesses and easy-to-use templates and exercises. Although the book doesn’t cover marketing as we would define it, Miller makes a compelling case for communicating effectively and teaches you how. 3 Takeaways For small […]

The Best Advertising Mix For Small Businesses

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We often get this question; Where should we advertise? The small business owner is looking for a silver bullet, a single channel to catapult their business to the next level. Having the right advertising mix is crucial to attracting and keeping customers. Most owners want their businesses to do well and often consider advertising a […]

Book Review: 7 Habits of Highly Effective People

9.8/10 7 Habits of Highly Effective People is the one book on self-development you need to read and re-read every year for at least five years. This book gave me a wake-up call not just to get my life correctly ordered but to think properly or else. Steven Covey addresses many different topics in this […]

Read this before you hire a digital marketing agency.

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Proper marketing is done when a business conducts research, outlines a strategy and executes tactics. The proper marketing framework is Research X Strategy X Tactics.  Proper marketing is consistently delivering results.  Most small business owners feel marketing is a waste of money or super risky and expensive.  Marketing can be all those things, especially when […]

Should you reach everyone or target a group?

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The hardest part of marketing is choosing whom you want to serve. Because choosing whom you want to serve makes you decide whom you will not serve, ultimately turning down sales. Not natural for a small business owner. In life, I recommend being a generalist. Based on some profound discoveries from David Epstein’s Book Range: […]

How to attract and keep customers?

people shopping at stores in an alley

Building a marketing system is the best way to attract and keep customers. A marketing system is your customized plan that works when you aren’t around. The system helps you avoid the gruelling pace of always having “to be on.” It is critical to small business success because it removes you from these activities, allowing […]

A Clear Path to Business Growth

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Every business is different. Every market is different. However, the principals are the same. Similarly to how human beings are all the same structurally – we all have a brain, heart, lungs etc, – yet we are all so different. That 3% difference or so is what makes us unique and special. Businesses, particularly as […]

Does it cost more to acquire a new customer than to service your own?

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If you spent a few minutes thinking about how you can grow your business, what would you say? You are probably thinking something along these lines: Many business people believe that it’s more expensive to find a new customer than it is to treat a current customer rightly. Though the sentiment is correct and you […]