Marketing made simple provides an easy-to-use framework for communicating with your customers. Donald provides sound advice on funnel creation for small businesses and easy-to-use templates and exercises. Although the book doesn’t cover marketing as we would define it, Miller makes a compelling case for communicating effectively and teaches you how.
- Frame your messages as if you are the guide, not the hero in your customer story.
- “Most of us are so concerned with the way our brands looks and feels; we neglect to communicate what customers are actually looking for: a solution to their problem.”
- You need a 1-liner for your business to grow. An effective 1-liner consists of a problem, solution, and result, replacing the need for a 30-second elevator pitch. The more precise you deliver this, the more clients you will have and the faster your business will grow.
For small business owners, I recommend reading this book if you haven’t figured out how to use your website for your marketing and lead generation.
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