In 90 days, you’ll have a custom system to help grow your business, attract the right customers, and generate consistent sales.
You believe that if people knew who you were and how much you could help, you would be successful.
BUT, if your business continues to operate without a system to attract and keep customers, you will quickly burn out.
Hiring a marketing firm is out of the question because they’re often too expensive. Also, you’re willing to put in the work yourself.
At McWilliam & Powell, we believe every business owner deserves a great Marketing System; a tool that helps attract and keep customers consistently without burning out.
A Marketing Coach can help you identify exactly what you need to learn and do to build your Marketing System and grow your business.
It’s the custom approach without the agency’s big fees.
There are eight foundational blocks to marketing and business growth. Without these blocks, business owners experience stress, burnout, and frustration. The Marketing System combines these foundational blocks to make a cohesive system that business owners can use and reuse. It’s practical in the application and effective in getting results.
The application aims to identify if you need our help to reach your business goals. After filling out a brief form, you will be connected with McWilliam & Powell to see if hiring a Marketing Coach suits you and your firm.
In a brief 30-minute call, we promise to help:
At the end of this call, you will understand what’s holding you back as a leader and have a clear roadmap to build a system that will attract and keep customers.
One 30-minute call with an account executive.
If hiring a Marketing Coach fits you and your business, we will proceed with the diagnostic.
You will be sent a Business Self-assessment containing 52 carefully crafted yes/no/maybe questions to identify which foundational blocks are healthy and which need attention. You will receive a rating for each block and an overall score for your Marketing System. The self-assessment will take about 10 minutes to complete from start to finish.
You will then meet with a Marketing Coach to diagnose and help identify a plan to optimize and improve each foundational block.
Every business will have a different coaching program. You may have to work on all eight blocks or just a handful. Regardless, the coaching program will be tailored to your business and reaching your goals.
Report on the current status of your Marketing System.
Your Custom Coaching program.
After receiving your coaching plan, your Marketing Coach will guide you in building your Marketing System.
Each Foundational block will include a 1 to 2-hour workshop tailored to your business and business goals, templates and tools, two 30-minute follow-up calls, full email access to your Marketing Coach, and a 1-hour review session. There are specific deliverables you will be responsible for before moving to the next block.
Foundational Block Structure
*Workshop can be for you and/or your whole team.
Depending on where your business is, most owners can complete their Marketing System within 90 days of starting. An exact timeline will be identified with the diagnostic.
Every business is different. Depending on where your business is at in your journey to building a system to attract and keep customers will determine the investment.
Every business will invest in a diagnostic ($250) to gain insights as to exactly where you are and where you need to go.
From there you and your Marketing Coach will determine your coaching program. You can choose which blocks you want as part of your coaching program.
Choose the foundational blocks you want help with:
Leadership Block – $500
Market Block – $500
Target Block – $500
Strategy Block – $500
Process Block – $500
Website Block – $500
Advertising Block – $500
Network Block – $500
Every business has a marketing system. The best and most successful companies intentionally create one to measure and optimize their effectiveness, meaning doing the right things.
A marketing system is for you if you want to operate your business by doing the right things well.
Typically, you see the leadership block results right away. Finding new clarity on where you are, where you want to go, and the values you want to hold delivers exceptional results for your business.
As for the advertising side of things will depend on how much advertising you have done in the past. If you have done little, you will begin to see results around the third to fourth month. If you have done some things already, you will notice results as soon as the first or second month.
Yes. Plenty, however, we encourage you to think more holistically. We certainly can help you capitalize on the digital world, but it’s always much more fruitful when there is a plan, research, and a good strategy.
We encourage you to explore our full-service offering. Essentially, you tell us your goals and aspirations, and then we design a plan to get there, execute that plan and provide additional ideas and growth opportunities.
The best part – we only make money when you do. You know you will get the results as prescribed because that is when you pay us our profit. It keeps us accountable to the goals and keeps everyone focussed on doing excellent work.
To learn more, please visit our full-service offering.
We are done. We don’t want this to turn into another coaching engagement because then we would feel the need to hold something back. We do not want to do that.
You can continue to use the Marketing System to build your business(es).