Grow Your Business By Replacing Yourself With a System.
A straightforward process to integrate your business functions to grow your business – and the loyal partners as guides.
What Is The Marketing System?
The model is comprised of 8 foundational blocks required to grow a great small business – Your business designs its own system using these proven and tested blocks.
What: Leaders cast vision. Vision consists of core values, purpose statement, and mission.
Why: Without a guiding star, your business and strategic decisions will wander and drift.
How: We will walk you and your team through a few simple exercises that will reveal your core beliefs, the reasons for starting this business and what your current mission is.
What: The Market foundational block creates your market snapshot; the size of the market in dollars, your business share of the market, and competitors’ share of the market.
Why: This block provides a no-BS view of exactly where your business stands in the marketplace so you can make informed strategic decisions.
How: We will use the current market research available to construct a market snapshot outlining how large the current market is in dollars, how much share your business owns, and how much share your competitors own.
What: The target audience is the opportunity revealed by the market snapshot. The opportunity is the one with the fastest rate of return.
Why: One word. Focus. By focusing on a group strategically, you are better able to allocate your funds.
How: Conduct a deep dive into understanding how this group thinks, what they want, and what they don’t want.
What: Positioning is how you differentiate your product/service in the mind of the customer.
Why: Perception is reality. How your customer perceives your product/service is reality.
How: Comes down to 3 simple questions: How do people perceive your market? Where is the gap within that space? How can you fill that gap?
What: The sales process is documenting any interaction a customer has with your business.
Why: By documenting these interactions you and your team are better equipped to optimize the system you are creating. You will also identify owner interactions that need to be delegated in order to achieve the freedom you desire.
How: This is a methodical process but can be summed up into 3 stages: 1. Interaction audit 2. Provide Context 3. Measure.
What: Most customer interaction will flow through your site. This involves optimizing the backend, the front end, and doing it all in such a way that is distinctly you.
Why: By making sure you can capture leads automatically, are seen, and distinct, you are in a better position to harvest the value you create.
How: Pass the “grunt” test. Be at least 80% on page speed insights.
What: Develop a campaign that is consistent, frequent and distinct.
Why: Every business reaches an inflection point. At this point, you can choose to advertise and achieve growth, or not advertise and stay exactly where you are.
How: Invest resources into multiple channels, prioritizing based on the fastest rate of return.
What: Social is the media at which you own. It can be hosted on social media channels like Facebook, Instagram or Tick Tock, but often will be your contact list.
Why: Owning your own media increases the value of your company exponentially.
How: Provide real, raw and relevant content to the market, on multiple channels, consitently.
Book a Business Assessment
What if a doctor prescribed a solution without first diagnosing the problem? I would hope you get up and leave.
The purpose of the Business Assessment is to take an honest and hard look at where your business currently stands. The assessment consists of 3 simple stages:
1. The intake
2. The in-person day
3. The follow-up
After the assessment, you will receive an action plan to reach your objective for your business.
The Business Assessment will evaluate the following 6 business components.
- Leadership, Vision, and budget.
- Market, target and positioning.
- The sales process.
- Website audit.
- Advertising campaign(s).
- Social platforms.
What does the typical in-person Day look like?
During breakfast (on us), we will discuss and assess leadership, and the vision for your company.
After breakfast, we will review the prepared market snapshot for the purpose of identifying opportunities within the market.
At around lunchtime (also on us), we will get out the whiteboard and discuss your sales process.
From there we will diagnose your website from the backend and front end-user experience.
Next, we will evaluate current advertising campaigns. At this point, we all might have a better idea of budgets, goals and resources to leverage.
Lastly, we will assess the social channels you are using and not using. Facebook, Instagram, YouTube, blog, community groups etc.
Your Business Roadmap
Step One
Assess
McWilliam & Powell will provide a no BS assessment of your business. No long term commitment required to complete the work at this stage.
Step Two
Prescribe
After the Business Assessment, we will provide you with an action plan of exactly what you need to do to grow and harvest the value you create. After the action plan has been provided, you can then decide if you want M&P to execute the plan, another firm, or yourself.
Step Three
Strengthen Foundation
The action plan will help identify foundational elements that require your attention. If you choose to proceed with M&P services, M&P will strengthen your foundational blocks. This process typically takes around 12 weeks to accomplish, provided we have all the information that is required.
Step Four
Re-Assess
At this point, the foundation is built and you will probably see a slight bump in sales and customer acquisition. You will know what is coming in and at what time. The financial value of your business has grown because you have replaced yourself with a system. A re-assessment will be conducted to identify new transformational projects, and if the current relationship with M&P is worth keeping.
Step Five
Transform Your Business
If you decide to partner with McWilliam & Powell after the foundational blocks have been built, M&P will continue to maintain what has been built while developing the next transformational project. These transformational projects are tough to identify without first walking through the previous steps, however, can be the most rewarding. This is where acquisitions, advertising campaigns and programs will be built all with the goal of increasing the value of your business.